Email Marketing Specialist (Contract)

Remote | Contractor Opportunities | Contract | Allows remote

Apply

Title:  Email Marketing Specialist (Contract)

Location: Rochester, NY OR Franklin, TN OR Remote

Availability: (25-35 hours per week, East Coast based)

Rate: $27-30/hr; depending on experience

 

We are seeking a Email Marketing Specialist to join our growing contractor pool.

This position is temporary (contract) with no specific time period but could be extended or shortened as needed; work can be done remotely with personal equipment and software. 

In This Contract Role You Will:

  • Develop success measures and track content KPIs in order to continuously evolve our digital communications strategy
  • Manages daily email operations: promotional calendar, system testing & troubleshooting, copywriting, email production, deployment optimization and A/B test emails and landing pages to maximize conversions
  • Develops and maintains KPI reporting to monitor and improve the performance of the email marketing channel
  • Works with other members of the team to ensure email strategy complements and amplifies all marketing initiatives
  • Collaborates with Ardent leadership and various teams on email communications execution from concept to delivery and automates email campaigns
  • Writes copy and creates email templates and landing pages (HTML) which adhere to html best practices
  • Leverages analysis of campaign performance and makes use of customer data to inform and make recommendations for future campaign requirements
  • Collaborate with Ardent Leadership to develop and execute digital communications strategies that cater to each unique customer segment, improve retention and opt out rates, and encourage customer engagement
  • Communicates campaign results, both written and verbal, to management team and stakeholders on an ongoing basis
  • Creates email reporting dashboards analyzing campaign performance in order to provide performance transparency and drive actionable recommendations
  • Maintains various email databases by variety of customer types and channels
  • Follows Ardent and client brand guidelines to ensure consistent brand experience across digital platforms
  • Other duties as assigned

Education & Experience: 

  • Bachelor’s in Communications, Marketing, Advertising, Business, or Data Analytics or equivalent years of experience
  • 3-5 years in a marketing content focused role
  • At least 3 years’ experience in digital communications and/or email marketing

Knowledge, Skills, & Abilities:

  • Experience using marketing automation platforms
  • Experience with Google Analytics, Google Tag Manager, and Adobe Creative Suite
  • Basic knowledge of HTML a plus
  • Proficient with Power Point, Word, Excel and Access
  • Familiarity with SEO and inbound marketing concepts
  • A proven track record of writing and editing product marketing content
  • Experience developing content for a variety of digital platforms including website & social channels
  • Strong project and time management skills
  • Hubspot Contact Management System and other email blast systems, mailchimp etc. experience

Our Culture: 

We are not a typical learning company. Our team is truly passionate about changing lives. We want everything we do — our work, our conversations, our interactions — to be genuine, true, and unique. Our team strives to Elevate and Evolve in all that we do. 

We're always on the lookout for innovative, curious, and passionate people who can help us achieve our goals.

What We Do: 

Ardent Learning helps our clients thrive in business by developing custom training solutions. We believe the most effective learning experience incorporates our client’s brand, culture, and values. Our team is tenacious in helping our clients and their people reach their goals and perform at the highest level. 

Equal Opportunity Employer:

Come as you are. Ardent Learning is an equal opportunity employer.  Ardent embraces diversity and is committed to building an inclusive environment for all employees.

To Apply:

Please provide a resume